This project will always be close to my heart- it was the first major ad campaign I had the pleasure of working on as a Graphic Designer, fresh out of school

Puma had drifted from its sports roots into fashion. The goal was to re-launch Puma as the performance brand it truly was. “Forever Faster” is a brand position that embodies Puma and their unique atheletes, including world’s fastest man, Usain Bolt.

The task was to develop a campaign look & feel that would work across print, OOH and digital media. As well as in several different languages. I worked closely with lead designers and creative directors in the art direction and visual structure to ensure consistency among assets across digital and print.