Coordinating with the Enfamil team, I served as the creative director of several photoshoots for their products ‘Enspire’ and ‘Gentlease'. I selected everything from locations and talent (sourcing and working with baby talent is unique!), to the pillows and background foliage. I drafted a detailed shot list outlining every still and video to be captured for later use in-campaign, as well as order of to be shot in.