For the NSCA I developed a creative concept for their event in New Orleans that would be adapted by their internal design team across multiple specifications for both print and digital. They wanted to blend their brand guidelines with some design elements indicative of the location of the event- think ~ mardi gras~. Along with their classic angled lines, I included a check background and a mask icon to subtly hint at the location, allowing the viewer to understand where the event would take place without necessarily reading it.